Law Firm Mentor
Congratulations!
Your seat is reserved to the LFM Virtual Marketing Implementation Workshop.
You will receive additional details on how to access this virtual webinar via email.
If you have any questions email us at clientservices@lawfirmmentor.net
Workshop Agenda
What are we talking about?
- Section 1 - Go-To-Market Strategy
- What is Go-To-Market
- Go-To-Market Plan Worksheet Exercise
- Section 2 - Marketing Funnel Alignment
- The Law Firm Marketing Funnel Presentation
- Awareness
- Interest
- Consideration
- Intent
- Evaluation
- Initial Purchase
- Later Purchase
- Lead Funnel Effectiveness Activity
- The Law Firm Marketing Funnel Presentation
- Section 3 - Marketing Channel Selection
- Law Firm Marketing Channels Presentation
- Marketing Channel Selection Activity
- Section 4 - Key Content Strategies
- Content Marketing & the Funnel
- Content Type Selection
- Content Selection Matrix
- Setting Strategic Content Goals
- Defining Your Audience
- Topic Ideas
- Section 5 - Bringing it All Together
- Marketing Action Steps
- Top 3 Most Essential Activities
- Set Intention & Commitment