Law Firm Mentor

Law Firm Mentor 

Marketing Strategy & Implementation

Virtual Workshop

June 23, 2023 9:00 a.m. - 1:45 p.m.


August 11, 2023 11:00 a.m. - 3:45 p.m. ET


Early Bird $297 | Regular $597

Register for either date before June 23rd for Early Bird Pricing

Join us and take

your marketing strategy to the next level!


Develop a go-to-market strategy and plan:

      • Select the right marketing channels
      • Analyze your marketing funnel effectiveness
      • Coach-facilitated step by step process to hack your funnel
      • Gain insights on the newest marketing trends
      • Develop a content marketing strategy
  • During this virtual event you'll get instruction with worksheets, individual, and group exercises to implement your strategic marketing plan.  There will be small group breakouts for hands-on instruction.
  • Our workshop is the perfect solution to jumpstart your marketing strategy.  Take advantage of the latest trends in marketing today. 
  • You don't want to miss this workshop!  Sign up today and change your marketing for the better!


Hear From Past Attendees. . . .

The Agenda

      • Section 1 - Go-To-Market Strategy
        • What is Go-To-Market
        • Go-To-Market Plan Worksheet Exercise
      • Section 2 - Marketing Funnel Alignment
        • The Law Firm Marketing Funnel Presentation
          • Awareness
          • Interest
          • Consideration
          • Intent
          • Evaluation
          • Initial Purchase
          • Later Purchase
        • Lead Funnel Effectiveness Activity
      • Section 3 - Marketing Channel Selection
        • Law Firm Marketing Channels Presentation
        • Marketing Channel Selection Activity
      • Section 4 - Key Content Strategies
        • Content Marketing & the Funnel
        • Content Type Selection
          • Content Selection Matrix
          • Setting Strategic Content Goals
          • Defining Your Audience
          • Topic Ideas
      • Section 5 - Bringing it All Together
        • Marketing Action Steps
        • Top 3 Most Essential Activities
        • Set Intention & Commitment

You will leave this workshop with:

  • A go-to-market strategy and plan
  • Calculation of your marketing funnel's effectiveness
  • Problems identified in your marketing funnel
  • Solutions aligned to diagnose and solve your marketing funnel problems
  • The choice of the right marketing channels to target your ideal clients
  • A framework to select the right content marketing strategies for the most impact