Law Firm Mentor

Law Firm Mentor 

Marketing Strategy & Implementation Workshop

April 30th

8:30 a.m. - 12:15 p.m.

Atlanta, GA

The Georgian Terrace

Are you ready to take your marketing strategy to the next level?

Join us and take

your marketing strategy to the next level!

HubSpot Video


The legal industry is changing and several factors threaten law firm profitability. Falling demand and productivity, rising expenses, changing client preferences, political and economic uncertainty, pandemic lifestyle changes and the rising cost of legal talent top the list. 



Develop a go-to-market strategy and plan:

      • Select the right marketing channels
      • Analyze your marketing funnel effectiveness
      • Coach-facilitated step by step process to hack your funnel
      • Gain insights on the newest marketing trends
      • Develop a content marketing strategy
  • You'll get hands-on instruction with worksheets, individual, and group exercises to implement your strategic marketing plan. 
  • Our workshop is the perfect solution to jumpstart your marketing strategy.  Take advantage of the latest trends in marketing today. 
  • You don't want to miss this workshop!  Sign up today and change your marketing for the better!


You will leave this workshop with:

  • A go-to-market strategy and plan
  • Calculation of your marketing funnel's effectiveness
  • Problems identified in your marketing funnel
  • Solutions aligned to diagnose and solve your marketing funnel problems
  • The choice of the right marketing channels to target your ideal clients
  • A framework to select the right content marketing strategies for the most impact


The Agenda

      • Section 1 - Go-To-Market Strategy
        • What is Go-To-Market
        • Go-To-Market Plan Worksheet Exercise
      • Section 2 - Marketing Funnel Alignment
        • The Law Firm Marketing Funnel Presentation
          • Awareness
          • Interest
          • Consideration
          • Intent
          • Evaluation
          • Initial Purchase
          • Later Purchase
        • Lead Funnel Effectiveness Activity
      • Section 3 - Marketing Channel Selection
        • Law Firm Marketing Channels Presentation
        • Marketing Channel Selection Activity
      • Section 4 - Key Content Strategies
        • Content Marketing & the Funnel
        • Content Type Selection
          • Content Selection Matrix
          • Setting Strategic Content Goals
          • Defining Your Audience
          • Topic Ideas
      • Section 5 - Bringing it All Together
        • Marketing Action Steps
        • Top 3 Most Essential Activities
        • Set Intention & Commitment