Legal Sales for Attorneys and Non-Attorneys (LSAN) is a two day training and coaching experience where law firm owners and their teams will learn the nuts and bolts of how to SELL legal services. Complete with a step by step guide to walk you through what to say, what to ask, when and how, as well as how to respond to objections, this training will provide the framework for dramatically improving one’s conversion rate (the number of potential new clients who sign of those who appear for consultations).


This program is designed to be interactive. Law firm owners will not attend to site passively, take in information, return to their firms, and perhaps get around to taking some action. As we move through the material, participants will be encouraged to ask questions, respond to polls presented, engage in Q&A and examine their processes for consultations, so that the role of SALES in their respective law firms can either be outsourced to a competent professional OR can be improved in house by those involved in the sales process.

Past Client Responses

to Law Firm Mentor's Signature business retreat, Legal Sales for Attorneys and Non-Attorneys

Sales Live

The Law Firm Mentor

Allison Williams

Law Firm Mentor is a business coaching service for solo and small law firm owners who want to grow revenues, crush chaos in business and achieve more money and more free time in the business of law. We help solo and small law firm owners create consistent cash flow, attract and retain higher quality clients and employees, and implement strategic systems that allow their law firms to run seamlessly without the owner’s day to day, moment to moment involvement.


The Law Firm Mentor is Allison Williams, an attorney of 18 years, who created a law firm with no savings and no business experience and quickly grew the firm’s revenues by 856% in four years through the use of business coaches. Dedicated to helping lawyers achieve the same or even better results, Allison brings her real world experience as a Law Firm CEO, highly credentialed trial attorney with a state-wide reputation and a burgeoning list of accolades for her stratospheric success in business.

The Law Firm Mentor

Law Firm Mentor offers transformational courses, group intensive business retreats, programs of both private one to one and group coaching, Strategic Business Planning VIP Days and Mastermind Groups.