Do you own a law firm?
Are things moving along, but you’re looking to grow?
Do you somewhat understand online marketing, but need someone to give you guidance on what will work best for YOU?
If so, you’re not alone on this journey. Many law firm owners may know the importance of online marketing, but when it comes to developing strategies, they may feel very lost and confused.
In a world that is constantly changing and adapting, it’s completely normal to feel a little discouraged when managing a business. And when it comes to marketing, technology, and what’s trending, this is an area where even the most experienced have trouble.
So that being said, don’t beat yourself up over it. The marketing landscape is constantly improving, new strategies are being implemented, and something that may work for one person may be the totally wrong approach for someone else.
So in order to make strides in the right direction and to find proven strategies that can work for YOU, I would love for us to have a conversation.
I have spent many years working in law firm marketing, and I know what it takes to tackle those mountains and finally get to where you’re destined to be.
And I know, believe me; online marketing is tough to grasp and can feel like you’re wandering around in a dark cave.
But trust me, conquering online marketing IS possible–with the right helping hand.
In this post, I’ll dive into some key online marketing strategies that you need to be using RIGHT NOW.
I’ll cover what’s trending and a little background on how these processes work.
After reading through this blog, you should have confidence throughout every marketing effort you set your sights on.
And better yet, stick around to hear about a super special deal you don’t wanna miss!
While digital marketing has been in use for decades, there are some processes that have proven track records of success. And in the world of law firm marketing, the same strategies have shown to be very effective, but there are some minor tweaks that need to be done to have a lasting effect on your law firm.
When developing a digital marketing strategy, you must focus on:
Search Engine Optimization (SEO)
In a world where the internet is thriving, people use search engines every single day. From finding a delicious restaurant to locating an auto shop, people constantly pull up Google to place a search.
When looking for a law firm, the same process still applies.
But when you do a Google search, how often do you look at the results towards the bottom of the page?
If you’re like most people, then that answer is probably “never.”
That being said, you need to work your hardest to ensure that your business stays at the top of those search results. If it’s not, it’s very possible that you can go unnoticed.
There are many strategies for a successful search engine optimization process, and it all is focused on your target keywords. These are the words that your target audience searches for the most. These keywords should be strategically placed within your site content and throughout other areas on the web.
Focusing on search engine optimization in your online marketing strategy is a MUST! To gain a better understanding of the importance of SEO listen to my latest podcast “Search Engine Optimization: How It Can Boost Your Online Presence And Increase Lead Generation” featuring SEO expert and law firm owner Seth Price, the Founding member of Price Benowitz, LLP, a full service law firm in Washington D.C., as well as Founder and CEO of BluShark Digital, a marketing company that caters to law firms using Search Engine Optimization (SEO) to scale law businesses across the country.
Pay-Per-Click (PPC) Advertising
While SEO is thought to be a long-term strategy, PPC is more focused on the short-term.
PPC involves digital advertisements that are placed at the top of a search results page. Once an internet searcher enters a search, an ad will display based on those keywords entered. If the user clicks on one of those ads, then the purchaser of that ad will pay a certain fee.
This strategy can be extremely effective, and it can help you get clients NOW.
However, constantly monitoring this process is important, and PPC is ONLY valuable if you have a high-converting website and a sound SEO strategy.
Social Media Marketing
Do you have a Facebook? Are you active on social media?
While many of you answered “yes” to these questions, so did your potential clients.
But while you may think that social media marketing involves making a few posts on Facebook, it is far more intricate than that.
In order to have a successful social media strategy, it’s vital to utilize the RIGHT social media channels and understand how to approach them properly.
One tip in this regard is to use as many channels as possible. From Facebook and Twitter to Instagram and YouTube, posting on numerous channels can open up the door for more opportunities.
If you combine social media marketing with PPC and SEO, then you can work towards crushing online marketing in a hurry!
While we’ve discussed some areas of online marketing that have proven success stories, it’s also important to keep track of what’s trending. And with new software and technology being developed on the daily, keeping updated on the latest online marketing strategies is a daily process.
Chatbots are an emerging strategy that has led to successful online marketing processes. This AI-based technology provides users with the ability to chat in real-time with your business. And one reason why these are so popular and effective is that this chat feature is available 24/7!
Create Those Videos
As we move into 2020, online marketing has been more focused on video. Consumers love videos more than ever before, and they actually play a huge role in choosing your organization over a competitor.
If video marketing isn’t in your digital strategy, now is the perfect time to start.
Wait… Did You Say Super Special Deal?
Yep, I sure did.
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If you register for my affordable, informative online series, I’ll throw in a FREE discovery call and $500 towards a retreat!