Offline marketing is what you’ve been doing for years. Newspaper ads, billboards, flyers, publishing articles in magazines or trade journals, and attending trade shows and networking events.
What Is Online Marketing?
Online marketing is relatively new, but it’s growing quickly. It’s comprised of many facets, including optimizing your website for search engines, paying for advertisements at the top of search results, blogging, podcasting, email marketing, video, and social media marketing.
Which One Wins?
It’s easy to say online marketing wins. Everyone’s online now and analytics data shows just how powerful digital marketing can be for law firms. In fact, legal PPC ads are among the most expensive out there, so it’s certainly a competitive market. But even the best digital ads can’t completely replace traditional marketing, namely the face-to-face interactions.
Traditional marketing is visceral in a way, giving your target market a real piece of you. It reminds them that you exist in real life and not just online, and it ties you to their real worlds.
So the answer?
Both.
To go head to head with your competitors, you need a strong online and offline presence. Schedule a breakthrough session today to learn the best marketing strategies for your business in 2019.https://meetme.so/LawFirmMentor